An Executive Level, C-Suite Health & Lifestyle Coach.
- This client works closely with high-level C-suite professionals (CEO, CFO, COO, CIO, CMO), performance-driven groups, and Fortune 500 companies.
- She is a former producer and field producer in New York City for NBC News: Dateline NBC, The Today Show, Nightly News and MSNBC Specials,
- She helps her clients unleash the power of optimized mindset, wellness & lifestyle to fuel their peak performance and accomplish their most important goals.
- She is a certified Corporate Wellness Consultant, Corporate Wellness Provider, Holistic Health Coach, Master Transformational Coach, Raw Living Foods Health Educator, FirstLine Therapy Lifestyle Educator, Professional Life Coach, Yoga Instructor, and Traditional Reiki Master. She creates customized diet, lifestyle, and detoxification protocols for executive clients as well as designs corporate wellness programs and leads luxury wellness retreats.
- When she came to me nearly two years ago, she had zero social media presence. I launched a Facebook Page and a Twitter stream for her.
- Interestingly, she originally hired me to increase her reach locally (in Denver where she lives) so that she could gain more individual clients. While that goal was met over time, what actually resulted in this incredible growth was that she was discovered by a very prestigious company to come to work for them full-time. Her mature social streams and excellent web presence catapulted her to the top!
- Her Facebook page has grown from 0 to over 5K as a result of consistent and methodical weekly structure of posts. On monday we post using #MondayMotivation and Wednesday we post using #WednesdayWisdom (two of the top trending hashtags on Twitter).
A college for alternative health
- This college came to me with a challenge. They had 3 campuses and multiple Facebook Pages and no Twitter account. Their website did not reflect any kind of social media presence.
- I met with the department heads at each of the three college locations.
- As a result, I shut down the extra Facebook pages that had the lowest number of fans and invited them to come to the page with the highest numbers. I opened a Twitter account and began growing their account.
- I trained one person at each location and created a system whereby each campus was responsible for overseeing content 10 days per month.
- Twitter — began attracting and finding alumni by using proper hashtags and searching for them. Featured the graduates’ blog posts on Twitter and Facebook and created a new hashtag just for the alumni. This created an amazing feeling of belonging to the graduates who had moved all over the country and didn’t feel a part of the college anymore. They were thrilled to have their blog posts featured on the Twitter & FB pages.
- By using the appropriate hashtags, new students were also able to find the college.
- By adding the social icons/links to their main website page, inbound and outbound links began creating healthy SEO.
An organic, whole food, non-GMO whole meal replacement for critically ill children and adults
- The company came to me with only one method of finding and retaining their customer base — Facebook. They had no strategy for content curation, zero use of proper hashtags and no private FB group.
- I created a strategy for content curation and a system for posting on a regular basis.
- Created a Twitter, Instagram and private Facebook group for them.
- Researched most used hashtags in their industry and began using them so that the people looking for their product could be made aware of them.
- Interacting with medical professionals on their behalf on Twitter. I keep a calendar of the upcoming events and tradeshows they are attending and research ahead of time to ensure I know the proper hashtag for the events. Then, before, during and after the event, I follow and retweet content of the attendees. Their tradeshow/event personnel also text me images from the show so that I can post in real time.
- Twitter Lists — I categorize people we follow (mostly medical professionals) on Twitter lists. This is a soft-sell way to get the attention of the people we want to know about their brand. Often the get follows simply because of the listings.
- Memes — A new batch of memes is created monthly. The memes are branded with the company website name at the bottom. When their followers share the memes with their friends/followers, an entirely new group of people are exposed to the brand. On FB particularly this has proved to be a very effective way to gain new followers because when people “like” the post, we then automatically invite them to “like” the Page. This particular client is now past the 46K fan mark on FB, in part because of the sharing of the memes.
- Originally, Instagram proved to be a challenge because we need fresh images almost daily to make it work. The solution I created has worked brilliantly. We run contests/giveaways on their FB page and in order to enter they have to post a pic (many times these pics are adorable children). We add a disclaimer at bottom of giveaway posts that if they enter we might use their photo on Instagram. We now have content for IG scheduled a month ahead of time!
- Facebook — Besides the memes and the contests/giveaways, we feature at least two informational posts per day that are designed to keep the customers returning to the page often.
- Private Facebook Group — The private FB group has a high rate of conversion to sales because we provide a high level of customer care in this group. We typically have 6-10 new people per day asking to join the group. We hand-vette each person and only approve about 75% of the requests. When new people enter the group, they are greeted by name personally and group guidelines are provided. We store informational files in the group for them to access.
- Customer Service — I monitor all of their social streams (except when I’m taking a break to eat/rest/exercise) 24/7/365.