The below is a transcript from last week’s Remotely Social show — Click through to watch video on the Facebook Page). We are still in the beginning stages of figuring out the technology aspect but we’re starting to get comfortable with it! We will be looking for guests to interview for our show soon!
Good morning, this is ‘Remotely Social’, the little show with big ideas!
I am Caitlin Jenkins, with Simply Social Media.
Good morning Amy Tischler here, the other half of Simply Social Media.
Hi, I’m Carole Baker, I own Cherry Pie Social, a social media marketing agency in Santa Fe, New Mexico and we are going to be talking today about balance — how to balance your online activity.
Amy Tischler: As social media managers or maybe I just speak for myself, but I hear a lot from folks and other peers in the industry talking about finding a balance and specially in this highly politicized time. It’s even harder I think try to maintain good mental health practices wit being online and Carole you mentioned one of your favorite ways to get offline which is good. Go to Ojo Caliente,,,
Carole: Yeah, I keep threatening to leave after lunch one day. For those who don’t live in Santa Fe, NM, we have a sweet little spot here, it’s only 30 minutes away.
Amy Tischler: 30-45 minutes depending on traffic.
Carole: It’s an easy little drive with not too much traffic, it’s a hot spring, natural hot springs. During the week I think it’s $25 for locals. Soak in all the hot tubs. I like arsenic pool the best.
Amy Tischler:: hahaha yeah!…
Carole I am sending things that’s why looking down here (at phone) I am actually trying to send out a post to bring more people to this conversation.
Amy Tischler: Ojo Caliente is great idea but not always practical for everyday. So on daily basis, how you are balancing being online with trying not to just go absolutely in sane because our jobs are to be online. How do you avoid all of the noise out there?
Carole: I am insane! I’ve gone insane lately with the political climate…Everybody I talk to is drained. and I don’t even know if I have any brilliant advice.
I do actually, I do have one piece and then I want somebody else to take this on. But I found myself really wanting to connect with other people one at a time whether it’s a phone call or sometimes just lingering on a facebook page, liking posts and appreciating people, loving people. Thats only way I know to combat some of the insanity that I am feeling — to try create love, to show some love and that feels right, to connect with people.
Amy Tischler: Yeah, you know that’s great advice in any climate, even more so now, we all need this more than ever. I know particularly when I am on my facebook personal feed — striking the balance between political posts and non political posts — I know viscerally when I am scrolling in my feed and I see something that is about kindness, compassion or creativity, I am just instantly sucked into that post — may be more now than I was before. And, so we actually been trying to share more on our social media page, more about inspiration. (simplysocial). You know, other people who are doing cool and creative things. So just trying to share that source of inspiration.
Caitlin Jenkins: Yeah, it’s hard for what we do. We have to be on Facebook all the time and often use Facebook as research to share with our own pages and our client pages…so it’s tough to get sucked into videos, political posts and everything like that. So I been personally trying to schedule a lot of my content ahead of time and remind myself that you here for reason, this is your goal. Try not to deviate from it and every now and again you know to take a break. Personally I am trying to use Google Chrome extensions that can like change subject matter to be something little bit more fluffy. HA!
Amy tischler: Ycah, Carole are there apps to do same type of thing in
Twitter that will block certain content, do you know any thing like that ?
Carole: I don’t know anything, but I can tell you that one of the things that I do. On Twitter, create lists, I have one list called “Sunshine”, that makes me smile, people who talk about positive things and they just have great energy. If I click on my sunshine list, I see only their posts and blocking out rest of world. So it’s not a filter, but it’s a way of managing what content comes at you.
Amy Tischler: Yeah, that’s a great idea, actually hadn’t thought about that for Twitter. I mean we use lists to search for content, people to engage with but that is actually great use of lists in addition to that. To just be able to… I love Sunshine, I hope we are on that list.
Another really helpful hack for me that I learn about from another social media manager, I use my mobile apps a lot specially for Facebook. I use my mobile apps more than the desktop. When I am using Facebook app, its really easy to get stucked in. So I have turned on the notifications for the pages, on all my mobile apps and then I can just do business. And, so I get notification when something happens so we can go on and engage and do our community management, but I am not seeing all of my personal feed. I am finding that my time is easily cut in half that I spent on Facebook. This is very liberating hack for me.
Carole: Absolutely, I never even thought of it in those terms because I automatically use pages, I manage a dozen or so pages. Having the pages app on my phone allows me — I don’t know if you know or not, but I noticed this in starting in 1 or 2 accounts , now spilling over to all the accounts —
now you can go right in, click on one of the pages and without having to read all of things, go right to the middle icon and it just tells you the private messages you need to answer and comments — so you not distracted by all the likes, etc.
Amy Tischler: Do you have the app and can you turn it to the camera?
Carole: I am having trouble, but yeah here it is, the comment box where people can comment and send you private messages. And if you click on globe it shows you everything.. (shows phone)
Amy Tischler: That’s a better time saver.
Okay, we have been talking about Facebook and Twitter, but Instagram is still really positive. I mean, I am seeing the political creep for sure, but not nearly like Facebook or Twitter. So, Instagram always makes for a happy place.
Carole: I love what you shared, a former White house photographer (his photos) account. I am trying to find him right now. Pete Souza… that has been a very beautiful thing to bold.
Amy Tischler: I did find him on facebook so you know I guess it’s not always negative! I think I see a swing back to more positive and more productive kinds of political postings. I think this whole administration has been shocking to people, so I think we are going to see a pendulum swing back & forth. I’m not saying stay off totally, that’s how I found that account, which I think is very inspiring way to not be overtly political but still #resist.
Carole: Yes, today i posted on Facebook the trending hashtag on Twitter this morning, so I go back & forth from Twitter to Facebook — the trending #tag on Twitter today is incredibly inspiring — thank you elizabeth warren, she persisted — and now it is positive, it’s like a backfire — people trying to hush her up and then it turn into an explosive movement — it’s was all very very positive. In this climate sometimes something that is meant for evil backfires and turns something positive!
Amy Tischler: I think being positive is really the only way to move forward with it in any kind a constructive manner. It’s hard but I think just trying to keep that frame of mind is helpful too. Any other ideas of how to balance that?
I personally have hard time because I am actually in unique situation. I don’t meet many other social media managers who have school age children, I am sure that they exist and I am not the only one, but my peers tend to have grown children or not children. So I have really hard time with this one, being present, because for me dinner time/homework time is also one of most active times to engage on social media.
But also to think about modeling for my kids behaviour. They actually grab my face and pull it up, that’s really telling as to where I am at. So I have been trying to in morning and in evening, actually put my phone away in a drawer and even I tell my husband, ‘ok I am off until 9’ o’clock’ and then I have accountability for staying off. I am trying to take Sundays off now and just put phone away and it’s really helpful and when I do it I notice huge difference, but it’s tough.
Carole: I haven’t had entire day off in three years and I am working on fixing that. Because if I was sitting down and giving advice to people I would say that you need at least one day off a week! I have been so busy building a business and doing whatever I have to do to make this work than I don’t take my own advice. But is that something I am working towards because really we need at least 24 hours once in awhile to shut down. Caitlin do you have any ideas ?
Caitlin Jenkins: I am struggling to think of them. I do take time off occasionally, but only because I work my tail off to schedule things ahead of time so it doesn’t blow up on my face when I do to take time off. But it’s hard definitely, this device (mobile phone) is used for everything. And, I have this social media business that is in charge of a large group of other organizations’ social media, plus our own business I am promoting for and I also own my own photography business, so it’s whole a lot of promotion and conversation. I am learning to put it away, and I tried Amy’s trick of using the pages app more than the actual Facebook app. I only lasted for four days, I missed it too much! It is all about finding balance. I also would love to hear from the people watching this what their suggestions are, what they tried and failed and what works. You can put them in the comments on video, Any suggestion or funny story that you want to share!!
Amy Tischler: Oh that’s great!
Carole: One spectacular moment of my professional career: I was trying to pitch an idea to group people and a fly dove into my blouse. without skipping a beat (hitting her chest), I picked it up and threw it on floor. The room was dying!!
Amy Tischler: Ahahahaha, so it didn’t matter what you had to say after that, they were sold!
Carole: I cannot remember, it was so many years ago, I just remember thinking I handled that nicely.
We are at the end of our 30 minutes.
Next step that will be good tip: time yourself. I got into a routine for setting my timer for 30 minutes, on each account. Sometimes I use alarm timer or stopwatch on my phone and I budget 30 minutes for every task or client.
Amy Tischler: I would like to do that more, I remember you telling us that and I tried and was actually shocked at how much time I was spending. Because you know you are spending a lot of time working on clients accounts and when people say but you just posting — ‘no it’s little bit more involved ‘ — setting the timer is really effective — oh yeah it’s actually double what I thought I was spending. So I like that trick.
Thank you all for tuning into ‘the little show with big ideas’ and we look forward to seeing you next week. please send us any ideas on which you like to talk about with us. If you have questions we loved to hear them.
Caitlin Jenkins: Thank you for tuning in …
Carole: Don’t forget our call to action where we remind people what we doing: whenever you do a video or writing a blog post on different things, at the very end — what do we ask them to do? Well, I would like for you to write to me personally, our facebook page is Remotely Social , my personal accounts are @CaroleBakerTV on Instagram, Facebook & Twitter and my business is Cherry Pie Social! What about you guys?
Amy Tischler: We are @SimplySocialNM on Instagram, Twitter and Facebook. We also manage and own #simplysantafe #simplysantafenm and #travelNewMexico